“She Prep puts me exactly in the center of the mindset of our audience—and my wife says that now I cuddle more…. The info in She Prep is easy to apply to your show. Whether it’s a thought, phone starter, or buzzword, you can drop in and not sound like you’re trying too hard. Women hate that, don’t they? Now you can sound like you have a feminine side, even if you don’t.”

   Race Taylor, Afternoon Drive Air Talent
   WPLJ-FM, New York City

“If you want to be swimming in women 25–54, don’t hesitate, relate and raise your score.”

   Broadway Bill Lee, Afternoon Drive Talent
   CBS-FM, New York City

“I LOVE my She Prep! I wouldn’t even think about doing a week in radio without it. My listeners always seem to connect to the info. I can honestly say my show is better because of She Prep!”

   Sylvia Chacon, Midday Air Talent
   Star 101.3 FM, San Francisco

“SHE had me at HELLO! In an instant, She Prep has become a weekly fixture in my weekly reads and show prep. It’s almost as if I’m allowed to crawl inside the heads of my wife, my sisters and virtually every woman in the demo and see what they are thinking! Looking for a competitive advantage for the 25-54 female demo? It’s all there, bunky!”

   Mike Opelka, Producer/Director
   Z100 Morning Zoo, New York City
   KTU Wake Up Show, New York City
   Wake Up With Whoopi, New York City
   Opie and Anthony, New York City

“She talks to every woman—with kids, without kids, married, single, She covers all of us! I hope we never break up.”

   Michelle Visage, Morning Air Talent
   KTU-FM & Mix 102.7, New York City
   The Sunny Morning Show, West Palm Beach

“Beth Bacall’s She Prep provides insight into the life of our core listener in a way no other prep service does. If you want to know your She better than you do now, you should get She Prep today. When I read She Prep, I feel like I understand the life of my target listener better. The insight and detail Beth Bacall provides allows announcers, programmers, and promotion directors to see what her world really looks like.”

   Jon Hull, VP of Operations
   KSBJ-FM, Houston

“She Prep really does help me speak to the human condition! I’ve had radio nightmares—you know, the one where you open the mic and nothing comes out or the one where you show up to work wearing nothing but your robe and slippers. She Prep really comes in handy…. Without station promos, weather, politics or religion to yack about, She Prep helps me reveal all of the stuff that we do in between.”

   Miranda Wilson, Midday Talent
   Smooth Jazz Network

“She really knows who She is. She Prep is the real deal if you want to connect with the 25–54 female. She Prep can help you do it more effectively than any other prep tool! The buzzwords and “She surfs” are the features I like best.”

   James Bakers, Programmer/Producer
   Star 101.3 FM, San Francisco
   KFRC-FM, San Francisco

“What I love about She Prep is that it’s packed with info that is relevant, fun and useful! There are great topics for morning shows, but also tidbits that are perfect for all dayparts. As a midday jock, I’m always looking for that perfect piece of info that will fit over a 20-second intro or a 40-second break going into a stop set—and She Prep delivers.”

   Lara Scott, Midday Air Talent
   The Fish 95.9 FM, Los Angeles

“She Prep is an incredible service that is perfect for any station that focuses on women. A great sheet…gives my air staff, programming, and marketing departments a heads up on what women are buying, reading and doing. She Prep is a must.”

   Jeff Z., Program Director
   KTU-FM, New York City
   The Zone, Sacramento